Elon Musk has announced a new feature called Grok Imagine, dubbing it “AI Vine” and suggesting it could mark the revival of the popular six-second video platform, Vine. Musk made the announcement via a post on X, describing Grok Imagine as an AI-driven tool that can create short-form video content from text or prompts. The feature is currently in testing and will integrate into xAI’s Grok chatbot ecosystem, offering creative tools similar to OpenAI’s Sora or Runway’s Gen-3 Alpha.
Musk’s reference to Vine taps into nostalgia, as Vine was discontinued by Twitter (now X) in 2016 despite its massive cultural influence. Grok Imagine’s core functionality appears to be video generation from text, and it’s expected to be made available to X Premium subscribers or developers through APIs.
This move comes as Musk tries to position X as a comprehensive platform for social media, entertainment, and AI development. xAI is also working closely with Tesla and Neuralink, integrating AI into broader technological ambitions. While the timeline for Grok Imagine’s full launch remains unclear, the hype suggests Musk may leverage this tool to drive user engagement and monetisation on X. If successful, it could change the way short-form video content is created, offering a fresh edge in the competitive space of AI-generated media.