AWS Elemental MediaTailor expands to Europe (London)

AWS Elemental MediaTailor is now accessible in the Europe (London) AWS Region. This service provides personalized ad insertion and channel assembly, allowing video providers to deliver targeted advertisements in both live and on-demand video streams. By utilizing server-side ad insertion (SSAI) and Server Guided Ad Insertion (SGAI), MediaTailor offers a seamless broadcast-quality viewing experience, avoiding the buffering and ad blockers typically associated with client-side ad insertion.

With this new availability in London, customers who serve viewers in Northern Europe can now execute ad insertion tasks closer to their audience. This proximity reduces the latency in ad decision-making and enhances ad fill rates. Users employing SSAI or SGAI workflows will benefit from faster ad stitching and more efficient ad tracking, as these processes occur nearer to their European audience. Additionally, customers already using MediaTailor in Europe (Ireland) now have an extra region at their disposal, offering redundancy and increased capacity.

For more detailed information, individuals can visit the AWS Elemental MediaTailor product page or consult the AWS Elemental MediaTailor User Guide. Those interested in utilizing the service can begin by signing into the AWS Elemental MediaTailor console.